Touch, the Black Breast Cancer Alliance, is entering a strategic partnership with the Bexa Equity Alliance to improve early breast cancer detection for Black women.
The organizations launched the initiative at the 2023 San Antonio Breast Cancer Symposium. The effort aims to provide millions of Black women, even those high-risk but below traditional screening recommendations, in the U.S. with education and early detection opportunities.
The organizations will work with community organizations in major metropolitan centers across the U.S. to expand access to the Bexa Breast Exam targeting Black women. Bexa is a breast imaging device that provides results without the use of radiation.
The organizations will bring Bexa’s breast cancer screening technology into the alliance's Black community through its "For the Love of My Gurls" campaign, which works with young Black women ages 18 to 35. Campaign events will feature Bexa screening opportunities onsite.
This work will establish the foundation for the initiative’s research efforts, which will focus on demonstrating the impact and importance of alternative screening for Black women, the two said in a joint statement.