Women's imaging vendor Hologic has announced a new branding campaign for its digital breast tomosynthesis 3D mammography exam, now referring to the technology as Genius 3D Mammography.
Hologic will tout the fact that Genius 3D Mammography is only available on its Selenia Dimensions system, according to the company. The campaign will also focus on how 3D mammography enables earlier detection of breast cancer and is superior to 2D mammography, Hologic said.
In related news, Hologic recently installed its 2,000th 3D mammography system worldwide.











![A normal mammogram confirmed by three-year radiologic follow-up illustrates reader-marked regions of interest (ROIs) during (A) unaided (round 1) and (B) artificial intelligence (AI)–assisted (round 2) reading. Each colored dot represents an ROI for recall by a human reader. Readers could mark more than one ROI per case, represented by multiple dots of the same color. During AI-assisted reading, the AI system displayed three visible prompts: two with suspicion of malignancy scores of 35% (left mediolateral oblique [L MLO] and craniocaudal [L CC]) and one with a suspicion of malignancy score of 10% (right craniocaudal [R CC]), shown as polygonal overlays. Without AI, six of 10 readers (60%) marked a false-positive ROI. With AI assistance, this fell to two of 10 (20%). R MLO = right mediolateral oblique.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/07/2026-07-14-radiology-mammogram-ai-auto-bias.H0bYO8QlWs.jpg?auto=format%2Ccompress&fit=crop&h=112&q=70&w=112)






