Bracco Diagnostics will halt development of three of its barium products but launch three new products over the next two years.
In a statement, the company said it is discontinuing its non-FDA-approved barium products due to market changes, evolving procedural changes, and a “significant decline” in product usage. Bracco’s planned product launches over the next 24 months include the following:
- CitraClear, a flavored beverage designed to enhance patient satisfaction during preparation for imaging procedures, in the third quarter of 2024.
- Varibar (barium sulfate) "mini" packaging, a new option for healthcare facilities for the U.S.-approved contrast agent, in the fourth quarter of 2024.
- A new flavor in its CT barium line in 2025.
The product portfolio update is part of the company's “rationalization process” to ensure that its resources are allocated effectively, noted Cosimo De Pinto, Bracco Diagnostics’ senior vice president of sales and marketing.
![Images show the pectoralis muscles of a healthy male individual who never smoked (age, 66 years; height, 178 cm; body mass index [BMI, calculated as weight in kilograms divided by height in meters squared], 28.4; number of cigarette pack-years, 0; forced expiratory volume in 1 second [FEV1], 97.6% predicted; FEV1: forced vital capacity [FVC] ratio, 0.71; pectoralis muscle area [PMA], 59.4 cm2; pectoralis muscle volume [PMV], 764 cm3) and a male individual with a smoking history and chronic obstructive pulmonary disorder (COPD) (age, 66 years; height, 178 cm; BMI, 27.5; number of cigarette pack-years, 43.2, FEV1, 48% predicted; FEV1:FVC, 0.56; PMA, 35 cm2; PMV, 480.8 cm3) from the Canadian Cohort Obstructive Lung Disease (i.e., CanCOLD) study. The CT image is shown in the axial plane. The PMV is automatically extracted using the developed deep learning model and overlayed onto the lungs for visual clarity.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/03/genkin.25LqljVF0y.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&h=167&q=70&w=250)
