The American Lung Association (ALA) Lung Force has launched its Turquoise Takeover Week, a public awareness campaign designed to promote CT lung cancer screening.
During the week of May 8-14, buildings and landmarks across the U.S. are being illuminated in turquoise -- the signature color of the Lung Force initiative. In addition to encouraging the public to wear turquoise and post a selfie on social media, the ALA is providing custom turquoise squares for use on social media platforms.
To further raise awareness of lung cancer, the ALA also partnered with the Ad Council and advertising agency Hill Holliday to produce "A Hope Story," a new public service announcement released as part of the organization's Saved by the Scan campaign. The announcement educates current and former smokers about how a low-dose CT scan can detect early-stage lung cancer, the ALA said.
More information about the campaign can be found on the ALA Lung Force's Facebook page.
![Axial images from unenhanced calcium score cardiac CT (left) and curved planar reformation images from CT angiography (right) show that higher long-term exposure to air pollution is associated with greater coronary artery calcium and more obstructive coronary artery disease (CAD). Top row: Images in a 68-year-old male patient with higher 10-year mean ambient air pollution exposure (7.9 μg/m3 for particulate matter measuring ≤2.5 μm in diameter [PM2.5] and 17.4 parts per billion [ppb] for NO2) with extensive CAD (coronary artery calcium score [CACS] >1,000 and obstructive CAD [≥70% diameter stenosis]). Bottom row: Images in a 57-year-old female patient with lower 10-year mean ambient air pollution exposure (6.3 μg/m3 for PM2.5 and 4.6 ppb for NO2) with no CAD (CACS = 0 and no obstructive stenosis).](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/06/hanneman.r6SMLzkezo.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
