ALA launches new lung cancer screening campaign

The American Lung Association (ALA) Lung Force has launched its Turquoise Takeover Week, a public awareness campaign designed to promote CT lung cancer screening.

During the week of May 8-14, buildings and landmarks across the U.S. are being illuminated in turquoise -- the signature color of the Lung Force initiative. In addition to encouraging the public to wear turquoise and post a selfie on social media, the ALA is providing custom turquoise squares for use on social media platforms.

To further raise awareness of lung cancer, the ALA also partnered with the Ad Council and advertising agency Hill Holliday to produce "A Hope Story," a new public service announcement released as part of the organization's Saved by the Scan campaign. The announcement educates current and former smokers about how a low-dose CT scan can detect early-stage lung cancer, the ALA said.

More information about the campaign can be found on the ALA Lung Force's Facebook page.