The American Lung Association (ALA) Lung Force initiative and the Ad Council have created Spanish-language messaging for a public service advertising campaign for low-dose CT lung cancer screening.
Called Saved by the Scan, the initiative was first launched on World Lung Cancer Day in 2017 to increase awareness of the benefits of low-dose CT lung cancer screening. To further reach Hispanic audiences, the ALA and Ad Council have now released Spanish-language TV, radio, print, and digital advertisements to highlight the benefits of early detection through lung cancer screening and to encourage high-risk individuals to take a quiz to see if they are eligible for lung cancer screening.
The Spanish-language site also features information about lung cancer screening, insurance coverage, and more, the association said. It also includes a section for people to share personal stories about how they were "saved by the scan."
![Images show the pectoralis muscles of a healthy male individual who never smoked (age, 66 years; height, 178 cm; body mass index [BMI, calculated as weight in kilograms divided by height in meters squared], 28.4; number of cigarette pack-years, 0; forced expiratory volume in 1 second [FEV1], 97.6% predicted; FEV1: forced vital capacity [FVC] ratio, 0.71; pectoralis muscle area [PMA], 59.4 cm2; pectoralis muscle volume [PMV], 764 cm3) and a male individual with a smoking history and chronic obstructive pulmonary disorder (COPD) (age, 66 years; height, 178 cm; BMI, 27.5; number of cigarette pack-years, 43.2, FEV1, 48% predicted; FEV1:FVC, 0.56; PMA, 35 cm2; PMV, 480.8 cm3) from the Canadian Cohort Obstructive Lung Disease (i.e., CanCOLD) study. The CT image is shown in the axial plane. The PMV is automatically extracted using the developed deep learning model and overlayed onto the lungs for visual clarity.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/03/genkin.25LqljVF0y.jpg?auto=format%2Ccompress&crop=focalpoint&dpr=2&fit=crop&h=167&q=70&w=250)