The American Lung Association (ALA) Lung Force initiative and the Ad Council have created Spanish-language messaging for a public service advertising campaign for low-dose CT lung cancer screening.
Called Saved by the Scan, the initiative was first launched on World Lung Cancer Day in 2017 to increase awareness of the benefits of low-dose CT lung cancer screening. To further reach Hispanic audiences, the ALA and Ad Council have now released Spanish-language TV, radio, print, and digital advertisements to highlight the benefits of early detection through lung cancer screening and to encourage high-risk individuals to take a quiz to see if they are eligible for lung cancer screening.
The Spanish-language site also features information about lung cancer screening, insurance coverage, and more, the association said. It also includes a section for people to share personal stories about how they were "saved by the scan."
![Axial images from unenhanced calcium score cardiac CT (left) and curved planar reformation images from CT angiography (right) show that higher long-term exposure to air pollution is associated with greater coronary artery calcium and more obstructive coronary artery disease (CAD). Top row: Images in a 68-year-old male patient with higher 10-year mean ambient air pollution exposure (7.9 μg/m3 for particulate matter measuring ≤2.5 μm in diameter [PM2.5] and 17.4 parts per billion [ppb] for NO2) with extensive CAD (coronary artery calcium score [CACS] >1,000 and obstructive CAD [≥70% diameter stenosis]). Bottom row: Images in a 57-year-old female patient with lower 10-year mean ambient air pollution exposure (6.3 μg/m3 for PM2.5 and 4.6 ppb for NO2) with no CAD (CACS = 0 and no obstructive stenosis).](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/06/hanneman.r6SMLzkezo.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
