The Mammography Saves Lives (MSL) coalition has launched a new awareness campaign on mammography screening using TV and radio public service announcements (PSAs).
The goal of the campaign is to address the confusion over when women should get mammograms, reducing unnecessary breast cancer deaths and helping women avoid extensive treatment for undetected advanced cancers.
The PSAs feature a physician and breast cancer survivor who was diagnosed in her 40s by mammography, and they urge women to begin getting annual mammograms at age 40.
The PSAs refer women to MammographySavesLives.org, where they can find a nearby accredited mammography facility; access scientific information regarding breast density and how it affects mammograms and breast cancer diagnosis; and hear breast cancer specialists provide information on why annual mammograms are recommended for women 40 years and older.











![A normal mammogram confirmed by three-year radiologic follow-up illustrates reader-marked regions of interest (ROIs) during (A) unaided (round 1) and (B) artificial intelligence (AI)–assisted (round 2) reading. Each colored dot represents an ROI for recall by a human reader. Readers could mark more than one ROI per case, represented by multiple dots of the same color. During AI-assisted reading, the AI system displayed three visible prompts: two with suspicion of malignancy scores of 35% (left mediolateral oblique [L MLO] and craniocaudal [L CC]) and one with a suspicion of malignancy score of 10% (right craniocaudal [R CC]), shown as polygonal overlays. Without AI, six of 10 readers (60%) marked a false-positive ROI. With AI assistance, this fell to two of 10 (20%). R MLO = right mediolateral oblique.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/07/2026-07-14-radiology-mammogram-ai-auto-bias.H0bYO8QlWs.jpg?auto=format%2Ccompress&fit=crop&h=112&q=70&w=112)






