Matakina International has named Laurence Veron and Don Alvarez to lead European and Asian sales efforts.
Veron has been appointed vice president of sales for Europe, Middle East, and Africa, while Alvarez has become general manager for Asia.
Veron previously served at R2 Technology and iCAD, selling computer-aided detection (CAD) software in the European breast imaging marketplace for both companies.
Alvarez most recently has been helping companies bring technology into Asia and exporting technology from Asia. He also previously worked at Siemens Healthcare for many years.









![A normal mammogram confirmed by three-year radiologic follow-up illustrates reader-marked regions of interest (ROIs) during (A) unaided (round 1) and (B) artificial intelligence (AI)–assisted (round 2) reading. Each colored dot represents an ROI for recall by a human reader. Readers could mark more than one ROI per case, represented by multiple dots of the same color. During AI-assisted reading, the AI system displayed three visible prompts: two with suspicion of malignancy scores of 35% (left mediolateral oblique [L MLO] and craniocaudal [L CC]) and one with a suspicion of malignancy score of 10% (right craniocaudal [R CC]), shown as polygonal overlays. Without AI, six of 10 readers (60%) marked a false-positive ROI. With AI assistance, this fell to two of 10 (20%). R MLO = right mediolateral oblique.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/07/2026-07-14-radiology-mammogram-ai-auto-bias.H0bYO8QlWs.jpg?auto=format%2Ccompress&fit=crop&h=112&q=70&w=112)





