Upstart MaxxVision of Gainesville, FL, offers an option for those that can’t afford FFDM but want digitally enhanced film images: a palm-sized, digital wand that can be used with film-screen images mounted on a light box.

When iView is held against a specific area of interest on a mammography film, it digitally enhances images in real-time, adjusting contrast automatically and updating data as the wand is moved to other regions of the film. The device’s resolution is 1024 x 768 pixels, with a frame rate of 15 per second. iView does not currently have print or digital storage options.
iView was cleared by the FDA in July and became available this month; MaxxVision plans to sell iView for approximately $34,500. The company expects iView to offer users a return on their investment in less than six months, based on average clinic volume.












![A normal mammogram confirmed by three-year radiologic follow-up illustrates reader-marked regions of interest (ROIs) during (A) unaided (round 1) and (B) artificial intelligence (AI)–assisted (round 2) reading. Each colored dot represents an ROI for recall by a human reader. Readers could mark more than one ROI per case, represented by multiple dots of the same color. During AI-assisted reading, the AI system displayed three visible prompts: two with suspicion of malignancy scores of 35% (left mediolateral oblique [L MLO] and craniocaudal [L CC]) and one with a suspicion of malignancy score of 10% (right craniocaudal [R CC]), shown as polygonal overlays. Without AI, six of 10 readers (60%) marked a false-positive ROI. With AI assistance, this fell to two of 10 (20%). R MLO = right mediolateral oblique.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/07/2026-07-14-radiology-mammogram-ai-auto-bias.H0bYO8QlWs.jpg?auto=format%2Ccompress&fit=crop&h=112&q=70&w=112)






