Keepsake ultrasound operator fires back at critics

2019 11 20 00 01 9913 Ultrasound 3 D Fetal Head 400

The woman who operated a keepsake ultrasound center in Louisiana that has been in the headlines this week is firing back at her critics, claiming she has done nothing wrong and that the negative media coverage is the result of a campaign orchestrated by a competitor.

Riley Dunaway and her Bump for Joy center were the targets of a critical news story on November 13 by television station WBRZ in Baton Rouge, LA. The story quoted a woman named Taylor Olivier, an expecting mother who visited Bump for Joy to get an ultrasound image of her unborn baby.

Olivier claims that Dunaway couldn't get a clear image of the fetus and asked her to perform jumping jacks to move it into a more suitable position. Olivier also claimed that Dunaway told her the wrong gender of the baby. When Olivier posted a complaint on a Facebook group on November 11, the post "went viral" and resulted in the WBRZ story, in which she claimed that 50 to 75 women had contacted her with concerns about their scans at Bump for Joy.

But in an email to, Dunaway offered a rebuttal to several aspects of Olivier's story. She claims that Olivier originally left a "raving" review on Facebook and that jumping jacks are a standard method for repositioning a fetus when it is under 16 weeks gestation. Dunaway also claimed that the ultrasound image used in the WBRZ piece did not come from her center.

Dunaway said that she had received "raving reviews" in the six months that she had run Bump for Joy, during which she estimated that she scanned over 1,000 expecting women. She charged that a competing keepsake ultrasound center paid Olivier to go to her clinic and that the WBRZ reporter "has a long history of friendship with my competition."

"There is a legal battle going on right now and there will be light shed on the actual truth," Dunaway concluded.

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