Given's M2A undergoes makeover

AuntMinnie.com staff writers
Sep 8, 2004

Video-capsule manufacturer Given Imaging of Yoqneam, Israel, has changed the brand name of its M2A video capsule endoscopy system to PillCam.

The firm said it changed the branding of its flagship product because PillCam was an easily identifiable name, and the company's market research showed that the new name more appropriately captured the essence of the product.

By AuntMinnie.com staff writers
September 9, 2004

Related Reading

Given Imaging to launch stock offering, May 25, 2004

Given defends safety of capsule endoscopy, May 21, 2004

Given Imaging, InScope sign marketing deal, May 11, 2004

Given Imaging shows strong Q1, May 5, 2004

Given Imaging highlights DDW presentations, April 30, 2004

Copyright © 2004 AuntMinnie.com

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