Making the most of the new banner ad formats
In February 2013, all of the IMV Publishing sites (AuntMinnie, AuntMinnieEurope and DrBicuspid) will be introducing a series of three new ad formats to help reduce clutter on the site and help our sponsor partners engage more with readers. For detailed information on the specs for submitting portrait ads click here now.
Page layout showing a portrait ad and its expansion dimensions. Click for a larger view .
In February 2013, all of the IMV Publishing sites (AuntMinnie, AuntMinnieEurope, and DrBicuspid) will begin offering new ad formats for our sponsoring partners. We’re very excited about this for a couple of reasons. First of all, we’ve reduced the total number of ads on the page in order to clean up the experience for our members, and the new ad sizes will make it easier to tell your story in a creative way.
The new Interactive Advertising Bureau (IAB)-approved ad sizes are the Super Leaderboard (970w x 90h) and the Half-Page (300s x 600h) that can expand to a 600w x 600h pixel size. The expandability of the Half-Page ad format offers some truly intriguing possibilities for those who want to take advantage of it.
So the question becomes, “What can we do with this additional space?”
Here are just a few ideas:
- Display a larger picture to show more detail.
- Show tweets from your Twitter account.
- Create a small lead collection form with an incentive to fill it out.
- Display a polling question.
- Play a video.
Half-Page Ad Sample
Coming soon -- We’ll be adding code samples and deliverables for these new formats to help jump start your creative team and allow you take full advantage of this new formats. We'll be adding samples for:
- Scrolling images so they appear to be moving within the ad.
- Displaying a lead collection form within the ad.
- Streaming video from your YouTube channel into the ad.
- Linking your ad to your Twitter feed and more...
We’re excited about these new ad sizes and are looking forward to seeing our sponsor partners use it to engage our readers. If you have other questions, ideas, or suggestions that about these ads, please e-mail us at [email protected].
Half-Page Ad Sample
![Examples of ultrasound findings and techniques. (A) Images in a 39-year-old male patient with a mass in the left thigh. The mass is heterogeneous on the B-mode US image (compared with the patient in D) and showed increased microvascularity (superb microvascular imaging [SMI]) and shear-wave elastography (SWE) values. Undifferentiated pleomorphic sarcoma was diagnosed at biopsy (with pleomorphic rhabdomyosarcoma in surgical specimen). (B) Images in an 18-year-old male patient with a mass in the left leg. The mass is hypoechoic on the B-mode image, with no other findings suggestive of malignancy. The lesion is in contact with the cortex of the tibia, which is slightly irregular. CT revealed a doubtful anteromedial tibial erosion. The microvascular study demonstrated high vascularization, suggestive of malignancy. Periosteal Ewing sarcoma was diagnosed with both histologic and immunohistochemical confirmation. (C) Images in a 69-year-old female patient with a lump growing on the outside of the left leg. Multiple SWE examinations were performed (please note the high values obtained in the measurements, whereas the color map highlights the stiffness relative to adjacent tissues). SMI showed areas of increased vascularization to target for sampling. Undifferentiated spindle cell sarcoma was diagnosed at biopsy, with residual leiomyosarcoma in the surgical specimen after neoadjuvant therapy. (D) Images in a 56-year-old female patient with a mass in the right thigh. The mass is heterogeneous at both B-mode ultrasound (similar to patient A) and MRI (coronal T2-weighted spectral attenuated inversion recovery [SPAIR]; T1-weighted pre-contrast and postcontrast imaging), which even shows uptake after the administration of paramagnetic contrast material, which is traditionally suggestive of malignancy. Low values at SMI and elastography are suggestive of benignity. Spindle cell lipoma was diagnosed at biopsy, with atypical spindle cell lipomatous tumor in the surgical specimen.](https://img.auntminnie.com/mindful/smg/workspaces/default/uploads/2026/08/images-radiol250278fig2.APCFLSvX6p.jpg?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
