The top priority for mammography departments in 2025 is to improve patient satisfaction with their mammography experience, with an average rating of 4.7 out of 5, with 72% of sites giving a priority of 5, according to the newly published IMV 2025 Mammography and Breast Imaging Market Outlook Report.
Davin Korstjens of IMV Medical Information Division
Why? To counter competition: The survey found that 14% of respondents indicated that competition with other mammography imaging providers in their area is reducing the number of patients scanned at their facility.
A few factors the report found that could impact patient satisfaction are site staffing, self-booking for exams, and biopsy collection. In 2025, 15% of mammography sites are experiencing staffing challenges, with the most challenging factor being difficulty finding qualified candidates. In fact, 9% of sites stated they are not staffed at optimal levels. On average, there are 1.4 mammography technologists involved with preparing patients for exams, which translates to 70% of sites using one technologist, 24% using two, and 6% using three or more.
Overall, 30% of sites are using self-booking services for booking patient exams, with a range of 47% to 51% of nonhospitals and hospitals with 400 beds or more using this service compared with 16% to 21% of hospitals with 400 or fewer beds.
Percentage of sites currently using self-booking for mammography exams | |
Type of facility | Percentage |
| 400+ bed hospitals | 47% |
| 200-399 bed hospitals | 26% |
| < 200-bed hospitals | 16% |
| Nonhospitals | 51% |
Regarding biopsies, 60% of sites collect biopsies at the same facility where mammograms are performed, the report found, with ultrasound-guided biopsy being the most common type.
To sum up, patient satisfaction is a key priority for mammography departments, and they address this by creating a convenient screening experience through optimizing their site operations, making it easier to schedule appointments, and reducing the number of visits required by providing onsite biopsy procedures.
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Davin Korstjens is the Director of Market Intelligence at IMV Medical Information Division, part of Science and Medicine Group.
IMV's 2025 Mammography and Breast Imaging Market Outlook Report explores market trends in U.S. hospitals and imaging centers, including procedure volume, manufacturer installed base features and share, the use of OEM versus third-party service providers, purchase plans, brand loyalty, and site operations characteristics. The report was published in May 2025 and is based on responses from 202 radiology/departmental administrators and clinicians who participated in IMV's nationwide survey from January - March 2025. Vendors covered in this report include Hologic, GE HealthCare (GEHC), Siemens Healthineers, and Fujifilm.
For information about purchasing IMV Market Outlook Reports, visit the corporate website at https://imvinfo.com/ or call 703-778-3080 ext. 1033 to speak with a representative.
Disclosure: IMV Medical Information Division is a sister company of AuntMinnie.com.
