The Society of Interventional Radiology (SIR) has unveiled new branding for both the society and its SIR Foundation research arm.
SIR has created new logos with a tag line of "The vision to heal" to reinforce its commitment to patient-driven care and highlight the potential of interventional radiology, according to the society.
SIR said the new logos are designed to evoke a more contemporary look, retain elements of the original society logo, and maintain a reference to the specialty's catheter-based origins.
