Benefits of Online Advertising and Marketing Programs. Digital marketing offers diverse benefits not available with traditional marketing options. Whether trying to build brand awareness, announce new products, or test new offers, online advertising is an ideal communication vehicle. Online advertising places buyers just one click away from your product or service.
- Enhanced Flexibility and Targeting
Online advertisers can target their message to a precise audience demographic, including territory, industry type, or time of day. Advertisers even have the option of targeting a person's personal preferences and actual behavior.
A variety of audiences and messages can be tested simultaneously and changed immediately if deemed necessary. This type of flexibility is not possible with print advertising.
- Tracking
Online marketers are able to track how users interact with their brands and quickly gain insight on the interests of their current and prospective customers.
Online advertisers can precisely measure the response to an advertisement in real time through the number of times an ad is clicked on, the number of purchases or leads an ad generates, etc., This precise measurement is not possible in traditional television, print and billboard advertising.
Traditional advertising methods are unable to provide information on whether or not someone has actually viewed an advertisement or passed the information along.
- Availability and Message Flexibility
Online advertising is delivered to your target audience in real time - all day, every day. And, since you can change your messaging in real time, your audience will view a variety of ads with each visit to a site - something that is not possible with print ads. Online marketers can follow the progress of campaigns daily and change them instantly if required.
- Interactivity
Online advertisers engage prospects with their brand or product more effectively online, as the Web provides an interactive environment. Product demonstrations, presentations, streaming video and virtual tours are all much more engaging than any print or television advertisement.
- Cost Effective
Online advertisements are much more cost effective than traditional advertisements, as advertisers can reach a precisely targeted audience. The lead time and cost for changing a message mid-stream is virtually nonexistent.
