Digital Community Sponsorship

AuntMinnie.com has developed a number of sites within our site called " Online Digital Communities".

The benefits associated with Digital Community sponsorship are numerous:
  • Build and enhance brand awareness
  • Generate excitement for new products and promotions
  • Dramatically reduce costs associated with reaching a highly qualified and engaged medical imaging community
  • Enhance your company’s position as a market leader
  • Develop strong connection with your target audience
  • Strengthen loyalty and instill trust of target audience
  • Sell more product

Community sponsorship provides a convenient mechanism to effectively execute an integrated marketing campaign to an audience of key decision makers within the medical imaging industry. Your marketing team can combine brand building, direct response and benefits driven marketing by running a variety of advertisements to a tightly focused group of engaged users.

The value of the Digital Community concept comes from providing a single location where all content relevant to a specific topic is located. Communities enable AuntMinnie members to find the specific news, information and education they need without having to sort through extraneous information.


AuntMinnie.com is frequently able to publish same-day articles on breaking news and conference presentations that scoop our offline competition by days or even weeks. As a result, many radiology professionals use the Communities as thier primary source for non-peer-reviewed news and information.

AuntMinnie's Communities don't stop with just radiology journalism. They also include a wide range of resources designed to make the site one of the primary destinations on the Web for medical imaging professionals. Additional content includes:

  • Vendor and product directories
  • Listings of upcoming conferences
  • Links to other relevant Web sites
  • Discussion Groups, to allow users to interact with their peers

Traditional print advertising provides a small window of opportunity for the reader to get the message – a few seconds perhaps. And, it is highly unlikely many people re-read a magazine or direct mail piece more than once – much less daily.

As an exclusive sponsor of a Digital Community, your company will not compete for the attention of our community users.

As an exclusive sponsor of a Digital Communityh, your company will position itself the information “guru”. This information sharing encourages users of the community to develop a sense of comfort and confidence in your company over the long term. And, your company will build powerful connections with an audience specifically interested in a specific technology. Community sponsorship will help your company earn the trust and loyalty of your audience and expand your user base.

Sponsored Digital Communities are accessible from the AuntMinnie.com home page and provide high visibility to our advertising partners. Community sponsorship ensures that our advertiser's message is provided the most effective editorial contextual positioning available on AuntMinnie.com.

Example - Check out our current line-up of online Digital Communities
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