Nuclear medicine products firm IBA Molecular will display its new education marketing initiative, Empact, for PET and PET/CT in its booth during the technical exhibits in McCormick Place during the 2006 RSNA show.
Empact is a Web-based education and marketing portfolio for PET and PET/CT, and features an array of key marketing tools, as well as comprehensive indication-specific campaigns, to ensure that marketing professionals have the appropriate clinical background to communicate with referring physicians about PET/CT imaging, according to Louvain-la-Neuve, Belgium-based IBA.
In addition, Empact provides focused clinical case studies and computer-based educational symposiums aimed to reinforce accurate applications of PET/CT so referring physicians can provide the best quality of care for patients. The indication-specific campaigns average four to six weeks per topic, IBA said.
Empact is available at no charge to IBA customers and is available worldwide, the company said.
By Jonathan S. Batchelor
AuntMinnie.com staff writer
November 15, 2006
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