DirectMed Parts & Service simplifies name and identity

DirectMed Parts & Service and its three subsidiaries are shedding their names for a new one: DirectMed Imaging.

Over the past four years, the aftermarket parts, systems, and training company has acquired LBN Medical, ScanMed, and Technical Prospects. It hopes that a new name and rebranding will unify its acquisitions and better communicate the company’s capabilities.

The rebranding also includes a new logo, visual identity, and the tagline "Comprehensive Made Simple."

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