Asia-Pacific CR/DR market offers opportunity

A number of market dynamics in the Asia-Pacific region have led to opportunities for digital radiography (DR) and computed radiography (CR) vendors, according to a new report by market research firm Frost & Sullivan.

Healthcare delivery and service markets in the sector are increasingly favoring radiography systems that combine reduced radiation, seamless workflow, safety measures, and attractive pricing, Frost & Sullivan said. The company projects that the Asia-Pacific DR and CR market will reach $776.5 million in revenues in 2017.

Because more than 60% of the world's population resides in the region, this translates to a larger patient pool and increased procedural volume, according to the firm. In addition, many Asian countries are positioning themselves as medical tourism destinations. Frost & Sullivan believes that both of these factors will drive sales of CR and DR systems.

China, Malaysia, Thailand, and Indonesia represent particularly lucrative CR and DR markets, according to the company.

On the downside, Frost & Sullivan noted that hospitals in the region take longer to decide on purchases, as they involve considerable investment and justification for a demonstrable return on investment. The market research firm also recommends that CR/DR vendors partner with local vendors who sell radiology modalities and/or PACS to increase their market penetration.

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