Specifications for Site Banners

Site banners are displayed within the content block (Rotation: 300x250) and at the bottom of the content block (Sticky Footer: 728x90 for desktop and 300x50 for mobile). The light blue background and 300x250 reskin message box are included in the ROS+ and Content Area sponsorships.
Please supply the following:
  • Graphics
  • URL(s)
Graphics:
Animated GIFs are allowed. Please limit the animation to 15 seconds or less, no looping.
Run-of-Site (ROS) Graphic Format Animation Max Size Due before
launch
Rotation (300x250) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Desktop (728x90) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Mobile (300x50) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Run-of-Site + Reskin (ROS+) Graphic Format Animation Max Size Due before
launch
Rotation (300x250) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Desktop (728x90) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Mobile (300x50) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Reskin
1) Background: 1658x1058*
2) Message: 300x250		 JPG, PNG, static GIF n/a 1 MB 3 weekdays
Content Area Sponsorship Graphic Format Animation Max Size Due before
launch
Rotation (300x250) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Desktop (728x90) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Sticky Footer Mobile (300x50) JPG, PNG, HTML5, or GIF < 15 secs no looping 1 MB 3 weekdays
Reskin*
1) Background: 1658x1058*
2) Message: 300x250		 JPG, PNG, static GIF n/a 1 MB 3 weekdays
Native**
3:2 Image (300x200, 600x400)		 JPG, PNG, static GIF n/a 1 MB 3 weekdays
URL(s)
Please send the URL for each banner. We track individual ad performance in our reporting dashboards.
Reskin*
There are two parts that make up the reskin: the branded background image and the message box. Best practice is to use branding only on the background image (represented in blue), and use a transparent 300x250 for your reskin message so it appears to be integrated with the background.
  • The background image scales for all device widths, except for mobile, where it doesn't display at all.
  • One click through URL per reskin banner set.
  • The banners must reside on our servers. We do allow impression/click trackers.
For more details about the Reskin banner, please click here.
Native**
Your Native ad will appear on the right side or bottom portion of the articles page, labeled as 'Sponsored'. The Native ad will display differently, depending on the device used by the reader. For more details about the Native banner, please click here.