Brand Boost Specifications

Brand Boost ads appear on social media platforms and offsite web browsing. Each platform will display your banner and text slightly differently depending on the reader's browser and device.
Please supply the following:
  • Graphics
  • URL(s)
  • Optional text
Graphics:
The following chart indicates all the graphics you need to supply for your Brand Boost campaign, and the specifications for each graphic. Animated GIFs are allowed. Please limit the animation to 15 seconds or less, no looping.
Facebook
+ Instagram		 Graphic Format Animation Max Size Due before
launch
1080x1080 JPG, PNG, or GIF < 15 secs no looping n/a 10 weekdays
1080x1980 JPG, PNG, or GIF < 15 secs no looping n/a 10 weekdays
1200x627 JPG, PNG, or GIF < 15 secs no looping n/a 10 weekdays
Text*
OR
Video MP4 < 2 Minutes < 5GB 10 weekdays
LinkedIn Graphic Format Animation Max Size Due before
launch
1080x1080 JPG, PNG, or GIF < 15 secs no looping n/a 10 weekdays
1200x627 JPG, PNG, or GIF < 15 secs no looping n/a 10 weekdays
Text*
OR
Video MP4 < 2 Minutes < 5GB 10 weekdays
Offsite Graphic Format
 Animation Max Size Due before
launch
970x250 JPG, PNG, GIF, or HTML5 < 15 secs no looping < 200kb 10 weekdays
300x250 JPG, PNG, GIF, or HTML5 < 15 secs no looping < 200kb 10 weekdays
728x90 JPG, PNG, GIF, or HTML5 < 15 secs no looping < 200kb 10 weekdays
300x600 JPG, PNG, GIF, or HTML5 < 15 secs no looping < 200kb 10 weekdays
300x50 JPG, PNG, GIF, or HTML5 < 15 secs no looping < 200kb 10 weekdays
OR
Video MP4 < 2 Minutes < 5GB 10 weekdays

URL(s):
Please supply one base URL for each set of platform ads. If you need to use UTMs for analytics, we can add the UTM to the base URL. We track individual ad performance in the Brand Boost dashboards.
Text* (Optional):
Headlines should be less than less than 50 characters.
Copy (optional but recommended): Paragraphs are not recommended. Text will be truncated after 125 characters.
Submitting assets:
Brand Boost campaign setup requires special handling and extra time to review and establish online views. Please submit your assets 10 business days before your scheduled start date. We will send you preview links for your approval before we activate. Please provide all Brand Boost materials in one email with clear instructions.

Example: Facebook + Instagram
"1080x1080_FB_LI_webinar.png"
"1080x1980_FB_LI_webinar.png"
"1200x627_FB_LI_webinar.png"
URL: https://www.scienceandmedicinegroup.com
Headline: Free Webinar Wednesday
Copy: Join us Wednesday at 1 p.m. EST and learn how to create a webinar to showcase your products and interact with your audience.

Example: Offsite Browsing
"970x250_webinar.png"
"300x250_webinar.png"
"728x90_webinar.png"
"300x600_webinar.png"
"300x50_webinar.png"
URL: https://www.scienceandmedicinegroup.com