Developed by Swedish branding firm Mediaplanet, the campaign was produced in collaboration with the British Institute of Radiology and the European Society of Radiology. Its goal is to strengthen the role of imaging as the driving force behind early diagnosis, better patient care, and workforce efficiency and productivity.

Available both in print and online, the Future of Imaging campaign content covers a number of major topics in medical imaging:

• Artificial intelligence and how it's revolutionizing healthcare
• Theranostics and its emerging therapies
• Long-term effects of MRI
• Brexit

Mediaplanet is also promoting the campaign through its social channels.