Leslie Farnsworth

Practice Management
Marketing to patients: What you need to know
For radiology practices, focusing marketing resources on referring physicians often makes more financial sense than directing them toward patients. But, direct patient marketing is a good idea in certain situations, according to Leslie Farnsworth, president and CEO of FrogDog Communications. She explains when a practice should market to patients and describes how to research, plan, and execute a marketing strategy.
April 13, 2006
Practice Management
Indian Health Service career offers unique opportunities
The IHS program encompasses more than 100 different healthcare facilities, employing more than 15,000 people from all sectors of medical, social, and environmental health services. However, clinical staff accounts for less than 5,000 of this 15,000 total. In an effort to close that clinical vacany gap, the IHS has launched several recruitment programs.
July 16, 2003
2003 07 16 15 11 09 706
Practice Management
Patient notification letters: How to keep them hush-hush and HIPAA-compliant
The Health Insurance Portability and Accountability Act (HIPAA) has the industry questioning its every move. Telephone calls, faxes, and letters are all being reconsidered. So how can facilities reconcile the need for secure patient information with the need to notify patients of their test results?
April 1, 2003
Clinical News
Imaging by non-radiologists drives up healthcare costs
More and more non-imaging specialists are performing diagnostic imaging exams. And while turf invasion in important issue, radiologists also need to look beyond how much ground they are potentially losing -- to the likelihood that non-radiologists may overuse imaging, bringing increased scrutiny to the imaging industry.
November 24, 2002
Practice Management
HIPAA-related courses and seminars: Worth the time, every time?
A multitude of HIPAA-related courses and seminars has cropped up in order to help administrators cope with all that needs to be done in the name of privacy and security. But choosing from the array of courses can be as daunting as figuring out the regulations themselves. Shopping around in the wide world of HIPAA classes would be wise, according to industry experts.
November 10, 2002
MRI
Novint software lets users reach out and touch images
Novint Technologies of Albuquerque has developed new software called e-Touch that allows users to interact with images -- such as ultrasound, MRI, and CT scans -- as if they were reaching inside the picture to explore and clarify what they see.
July 16, 2002
2002 07 16 16 01 19 706
Practice Management
Executive MBA programs offer healthy career boost
In the past 15 years, the number of executive MBA programs tailored for healthcare professionals has skyrocketed. One major reason for this growth is the increasing demand for administrators with the right kind of business acumen. Work experience alone may not be enough as employers are specifically asking for candidates with advanced educational backgrounds.
July 14, 2002
Interventional
Needlestick injuries: A "silent epidemic" in radiology
Between performing biopsies, administering contrast agents, and working in interventional radiology suites, many imaging specialists are at risk for needlestick exposure. The National Alliance for the Primary Prevention of Sharps Injuries is working to reduce the risk and promote needle safety.
April 18, 2002
CT
Pediatric CT safety increased with new imaging techniques
While the imaging community may be in agreement about the need to lower radiation doses in pediatric CT, the best way to do that is still up for debate. International researchers are homing in on ways to reduce radiation while maintaining superior image quality.
March 11, 2002
2002 03 11 15 04 43 706
CT
Compared to cardiac EBCT, multislice dose packs a wallop
Multislice scanning is enabling CT to take off in new directions, such as cardiac imaging. But the extra functionality comes at a price. MSCT provides up to seven times the radiation dose of electron beam CT (EBCT), yet offers only moderately better spatial resolution, according to German radiologists.
February 5, 2002
2002 02 05 15 21 24 706
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What radiology practices need to know about the federal government shutdown
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