Inline Banners

Inline banners are intermixed with stories on our front page and other news sections, and are used in some editorial broadcasts. We suggest you test different ad messages and layouts to see what works best for your marketing message. We offer options for testing your advertising campaigns. For each banner, you are required to submit the following materials to development@imvpublishing.com:

  • Ad text - When submitting an inline ad, you may send us pre-formatted HTML, or you may send us plain text to format it for you. In an effort to mimic our standard article brief, we require that your text is no more than seven (7) lines, including the headline. As a guide, seven lines is equal to roughly 450 characters (including spaces) for a text-only banner, and 375 characters (including spaces) for an inline with a combination of text and a 70x70 pixel graphic.

  • Click URL - The URL is the destination website where readers will visit upon clicking your ad. This may be your home page, or a specific product promotion page. The URL will launch a new browser window.

  • Alternate text - This is the text that will appear when a viewer holds the mouse cursor over the alternate banner. This is also the text that will appear if the browser is unable to load images at the time the page is viewed. Please limit alternate text to 90 characters. Unless you provide alternate text, we will use your company name.

  • Graphic file (Optional) - Your static graphic file must be in GIF, JPG, or PNG format, 450x100 pixels, and no larger than 40kb in size.


We have provided three sample inlines below which will blend well with articles because they closely resemble articles from our website. Feel free to use the sample for your own inline.

Inline with text only
Inline with text only
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam.


Inline with text and graphic
Inline with text and graphic
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.


Inline with graphic only

Sample Desktop Layout
Inline Graphic Ad Example

Sample Mobile Layout
Inline Graphic Ad Example