Advertising Guidelines and General Information

This document is intended as a reference for you, our advertiser, or your agency. Each banner on our site has a specific set of requirements, depending on its placement. Please take the time to read the banner requirements as they relate to your specific banners. If you are not the person creating the banner, please pass along this information to the designer.



Overview Chart
Placement Category Dimensions in Pixels (WxH) Max File Size (Initial Load) Animation Allowable formats
Run-of-site 970x90 Super Leaderboard

450x90 Super LB Narrow (Mobile)
80kb

35kb
Max length: 15 seconds
See Flash requirements.
See animation requirements.
Required: GIF, JPG, or PNG
Optional: SWF
300x600 Half-Page

450x90 Half-Page Narrow (Mobile)
80kb*

35kb
450x100 Inline 20kb No animation allowed HTML, GIF, JPG or PNG
Communities 970x90 Super Leaderboard

450x90 Super LB Narrow (Mobile)
80kb

35kb
Max length: 15 seconds
See Flash requirements.
See animation requirements.
Required: GIF, JPG, or PNG
Optional: SWF
300x600 Half-Page

450x90 Half-Page Narrow (Mobile)
80kb*

35kb
300x1050 Portrait
80kb*
450x100 Inline
20kb No animation allowed HTML, GIF, JPG or PNG
Sponsored Section 970x90 Super Leaderboard
80kb Max length: 15 seconds
See Flash requirements.
See animation requirements.
Required: GIF, JPG, or PNG
Optional: SWF
300x600 Half-Page
80kb*
300x250 Medium Rectangle
80kb
Subscription Broadcasts 728x90 Leaderboard
80kb Max length: 15 seconds.
NOTE: Outlook displays 1st frame only.
GIF, JPG, or PNG
300x600 Half-Page
80kb
300x250 Medium Rectangle
80kb
450x100 Inline
20kb No animation allowed HTML, GIF, JPG or PNG
216x100 Mobile Inline
15kb
Vendor Webinar 300x250 Medium Rectangle
80kb Max length: 15 seconds
See Flash requirements.
See animation requirements.
Required: GIF, JPG, or PNG
Optional: SWF
300x600 Half-Page
80kb*

* Initial load file size is 80kb. For user-initiated expansion, allow additional 100kb. Refer to layout pages for additional information.



Communication
As a courtesy to our advertisers, our Technical Operations team will notify you in advance of your banner requirements and deadline. If, for whatever reason, you don't hear from us by the time you're ready to work on your banner, please contact us at development@imvpublishing.com. It's important that you communicate with us using the development@imvpublishing.com address; this is a distribution list maintained by our Technical Operations team who is here to assist advertisers during normal Arizona business hours. It is up to you -- or your agency -- to ensure that your banner meets the specifications and is submitted to development@imvpublishing.com by the deadline. Please don't hesitate to ask questions if you don't understand something in the specifications. We want your banner to meet spec and go live on time as much as you do.

Submitting Your Materials
We accept the following file types: HTM, HTML, GIF, JPG, PNG, SIT, TXT, ZIP
We do not accept self-extracting files.
Please submit any ad inquiries or materials to our mailing list development@imvpublishing.com to ensure a quick response.

Deadlines and Schedules
Please respect the deadlines we give you. Our deadlines are designed to allow just enough time for review, testing, revision, and set up. We are committed to staying on schedule, and we ask that you make every effort to submit materials on time. We understand that things sometimes just don't work out as planned, and we will do our very best to help expedite matters on our end if needed.

A few words about broadcast deadlines: We realize that advertisers have their own legal regulatory and internal review processes for broadcast mailers. This is outside the realm of our control, so please don't ask us to compromise our production or broadcast schedule. We want to work with you in hopes that we can stay on schedule: please go ahead and submit your materials to us anyway so we can get started. We will gladly make any legal/regulatory tweaks that you may have received after submitting materials to us. We guarantee your mailer is never broadcast without your final approval.

We coordinate dozens of broadcasts and hundreds of banners in any given week, each of which is scheduled per the advertising contract. Banners and broadcasts are limited in the inventory available and the dates offered. Once the run date is selected and agreed upon, the date is not changeable.

File Sizes and Formats
To ensure browser compatibility, we accept banners only in JPG, GIF, PNG or SWF (Flash version 8, the most commonly available plug-in among our members). We adhere to Interactive Advertising Bureau (IAB) file size limits to ensure that page load time is minimized for our members. If your banner doesn't meet the specifications, we'll return your artwork for revision, which may result in a delayed start date.

Banner Materials
Banners are used throughout our website and editorial broadcasts in a variety of placements. Depending on your banner's placement and size, the deliverable requirements will vary. You must supply the following general deliverables for each banner, details of your dimensions and special instructions are listed in each section.

  • Graphic file - Your graphic file must be in GIF, JPG, or PNG format. This will serve as the alternate graphic for the optional SWF (Flash) banner.

  • Click URL - The URL is the destination website where readers will visit upon clicking your ad. This may be your home page, or a specific product promotion page. The URL will launch a new browser window.

  • Alternate text - This is the text that will appear when a viewer holds the mouse cursor over the alternate banner; it does not display with Flash ads. This is also the text that will appear if, for whatever reason, the reader's browser is unable to load images at the time the page is viewed. Please limit it to 90 characters. If you do not provide alternate text, we will use your company name.


Inline Banner Materials
Inline banners are intermixed with stories on our front page and other news sections, and are used in some editorial broadcasts. We suggest you test different ad messages and layouts to see what works best for your marketing message. We offer options for testing your advertising campaigns.

Mobile Inline Banner Materials
Mobile inline banners appear near the top of our mobile pages. Because of the nature and small size of most mobile devices, mobile banners are very limited in the space and complexity. While we do accept static graphics for inline banners, we recommend they be more informational and text-based, with minimal or no graphics.

Suggestions for Successful Banner Ads
Some banners perform better than others. Here are our best suggestions for maximizing your banner's click rates.

  • Consider your advertising goal. If you are primarily spreading the word about your presence at an upcoming trade show, include the conference name and your booth number in addition to your company name, logo, and/or product line.

  • Include an explicit call-to-action, such as "Click to learn more" or "Schedule a demo."

  • Keep it fresh. We encourage you to update your banners on a regular basis. Changing your banners up on a monthly or quarterly basis is a reasonable time frame for you to determine whether your banners are working, or if you should tweak the content to generate more clicks.

  • Choose tasteful contrasting colors that complement the site where your ad will be placed. An ad that looks great on its own in your Photoshop might seem "busy" when placed on a white background; if the colors are too similar to the surrounding area, the ad may seem to "disappear."

  • Declutter your message, and make it easy to read.

  • If you're using animation, be sure to include your important company or product information and call-to-action on the final frame.


Banner Content
We reserve the right to reject any banner for any reason, at our sole discretion. In case of this rare occurrence, we will make the banner inactive while we attempt to contact you to correct the issue.

Related reading: http://www.iab.net/

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