#WorldDenseBreastDay is designed to reach tens of thousands of patients, health providers, and health organizations across the globe. DenseBreast-info.org is planning a social media blitz to raise awareness, which includes twice-hourly social media posts. These posts will include dynamic visuals and videos and will be featured in both English and Spanish beginning at midnight Eastern Standard Time and will run for 24 hours.

The posts will focus on what breast density is, why it matters, and screening options for women with dense breasts. Posts will also include links to new and updated educational tools on the DenseBreast-info.org website. The site also encourages breast imaging professionals and the general public to participate.