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It’s time to Think Pink. If you’ve been considering purchasing a new mammography system, there’s no better time than during October.

For every GE Healthcare mammography system sold in the US, we will donate $500 to the Breast Cancer Research Foundation (BCRF). We’ll also donate $1 for every pack of GE Whatman lab filtration products purchased this month.

Last year, we donated $75,000 to the BCRF, which paid for 1,500 hours of revolutionary research. This year, our goal is twice that – $150,000 – which will pay for 3,000 hours, or nine months of research. Won’t you help us meet our goal?
The Pristina Roadshow Goes Beyond Imaging
We are on the road with the Pristina Roadshow...and we’re joining GE Healthcare’s Beyond Imaging City Tour this fall. Join us for networking and educational events with digital imaging thought leaders who explain and envision the world beyond imaging.

You can follow the tour and register HERE for our upcoming events in New York, Dallas, Boston and more.
Countdown to RSNA
Only two months until RSNA 2018! Come on a journey with us as we share our story on the patient experience. Let us demonstrate how we designed our entire line of breast health products for women, by women. Join us at GE booth #7334.

Just a few examples of what you’ll see:
Senographe Pristina™ and Pristina Dueta™: An industry first, patient-assisted compression device, giving patients a sense of control during their mammograms SenoBright HD™: Helps lower your patient’s anxiety thanks to increased comfort, fast procedure time and lower noise Pristina Serena™: Designed for versatility and efficiency with lateral access so patients can undergo the biopsy in the same room as the mammogram
Invenia™ ABUS 2.0: Our new system further streamlines scanning, reading, and reporting with advancements in imaging performance LOGIQ™ E10 Elevates You to Make the Difference: Confident diagnosis, comprehensive tools, and concise workflow
Attending RSNA 2018?
Register for GE Healthcare Personalized Breast Care Workshops booth #8156 – 5 days of speakers and hands-on opportunities. Registration required

Register for the GE Healthcare Research Event – RSNA 2018. Celebrate breast care innovation and research Sunday, November 25. 6pm. Registration required. RSNA attendees only

Stop by booth #7334 to find out what else we have planned for you.
STUDY: What is Your Patient’s Experience?
You know, and your technologists know, that women often dread their mammogram because it can be anxiety producing and painful. At GE Healthcare, we’re working to eliminate both with Pristina Dueta, our revolutionary patient-assisted compression device that puts control back into a woman’s hands.
Radiologists at a large Missouri imaging center reported an improvement in compression force leading to potentially better image quality and higher patient satisfaction with no decline in productivity when they started using Dueta last year. In fact, 65% of the nearly 2,000 women who underwent a Dueta exam in their practice during a four-month period used more compression than in their previous exam, as the figure shows.
Listen to what real patients say about their Dueta experience, and
Watch how you can empower them.
Stream This Webinar
Did you miss our webinar, “A Novel Approach: Enhancing the Impact of Breast Compression in Mammography,” last month? No worries. You can stream it at your convenience and hear nationally recognized radiation technologist, Bonnie Rush, RT, president of Breast Imaging Specialists, as she shares a novel approach to improving the breast compression experience for patients.
Ms. Rush, an in-demand speaker, authored and regularly updates the MQSA Made Easy, the definitive manual that explains the Mammography Quality Standards Act. She is also an expert witness in regulatory issues.

SenoBright HD: Designed from the Patient Perspective
Learning that your mammogram was inconclusive or, even worse, shows “something,” can be terrifying for women. That’s why GE Healthcare was the first to introduce contrast-enhanced mammography (CESM). Today, our all-new SenoBright HD CESM provides comfort, clarity, and calm in what can be an incredibly stressful time.
What’s so special about SenoBright HD? The exam takes less than seven minutes* and can be performed on-site, immediately after the screening mammogram. The results are highly accurate and provide an excellent alternative to MRI, freeing up your critical equipment for other MRI uses. SenoBright is also cost effective with excellent results, including fewer false positives compared to other technologies.
Ready to try it?

© 2018 General Electric Company.
GE, the GE Monogram, Senographe, Pristina, Dueta, SenoBright HD, Serena, Invenia and LOGIQ are trademarks of General Electric Company.

www.GEHealthcare.com/Mammography

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