AuntMinnie.com actively engages a tightly focused audience of radiologists and health imaging professionals on a daily basis. We have developed trusted relationships with more than 89,000 registered members and numerous advertising partners.
AuntMinnie.com has developed trusted relationships with more than 120,000 medical imaging professionals. Advertisers interested in reaching the worldwide medical imaging community will not want to overlook AuntMinnie.com's active and motivated online community.AuntMinnie.com registered members are well read and place a high priority on staying up to date on what is happening within the medical imaging community. Medical imaging professionals worldwide trust AuntMinnie.com the quality and credibility of the news and information they find on our site.
AuntMinnie.com's carefully targeted member base allows advertisers to communicate directly to the medical imaging community using the most cost-effective solution.
AuntMinnie.com reaches diverse segments within the radiology community allowing advertisers to reach more unique users with one media purchase.
The role of the Internet in the daily lives of radiologists and medical imaging professionals continues to evolve and grow. For more information regarding the way physicians use the Internet, please click here.
BPA International Audit
BPA International audits AuntMinnie.com on a quarterly basis. AuntMinnie has grown at a phenomenal rate and our latest audited numbers indicate the trend will continue in the near future.
| 31-Oct-2003 | 31-Oct-2002 | % Change | Value change | |
| Page views/month | 3,676,375 | 3,029,930 | 21.3% | 646,445 |
| Page views/day | 118,593 | 97,740 | 21.3% | 20,853 |
| Unique sessions/month | 346,643 | 277,058 | 25.1% | 69,586 |
| Unique sessions/day | 11,182 | 8,937 | 25.1% | 2,245 |
| Page views per visit | 10.6 | 10.9 | -3.0% | (0.33) |
| Average session dwell time (minutes) | 8.7 | 9.6 | -9.9% | (0.95) |
| Active registered users | 122,815 | 78,219 | 57.0% | 44,596 |
| % of registered users visiting monthly | 35.0% | 42.3% | -17.3% | (0.07) |
| Newsletter subscribers | 75,823 | 53,195 | 42.5% | 22,628 |
| Newsletter views/month | 368,758 | 210,939 | 74.8% | 157,819 |
Demographic Profile
 |
| Count of All Users | % of Total | Count of Residents | Count of Radiologists | |
| Africa | 715 | 1.1% | 78 | 246 |
| Asia | 3,939 | 6.1% | 614 | 1,305 |
| Eastern Europe | 549 | 0.9% | 61 | 221 |
| Western Europe | 7,485 | 11.7% | 770 | 2,620 |
| Middle East | 1,658 | 2.6% | 170 | 656 |
| North America (non-us) | 3,414 | 5.3% | 426 | 886 |
| United States | 42,899 | 66.8% | 3,682 | 8,927 |
| Oceania | 1,431 | 2.2% | 169 | 330 |
| South America | 2,129 | 3.3% | 375 | 858 |
Survey Results
A survey of AuntMinnie.com's active registered members conducted in late 2002 indicates that radiologists are spending more and more of their time online.
AuntMinnie.com registered radiologists spend twice as much time surfing AuntMinnie.com than reading trade journals.
| Activity | Time spent per month |
| Reading peer reviewed journals | 3.15 hours |
| Reading trade journals | 1.93 hours |
| Surfing the Internet | 7.87 hours |
| Surfing AuntMinnie.com | 3.82 hours |
| Surfing other radiology related websites | 2.09 hours |
| Source : AuntMinnie.com online survey - August 2002 | |
| Activity | Time spent per month |
| Reading peer reviewed journals | 4.59 hours |
| Reading trade journals | 1.54 hours |
| Surfing the Internet | 7.91 hours |
| Surfing AuntMinnie.com | 4.32 hours |
| Surfing other radiology related websites | 2.05 hours |
| Source : AuntMinnie.com online survey - August 2002 | |
Loyal Member Base
The AuntMinnie.com colleague/friend referral rate is a significant and rather interesting statistic. There is no stronger vote of confidence in the quality and relevance of the content found on AuntMinnie.com than having more than 40% of our new members find us via a referral from a friend or colleague.
Usability Factor
Another note worthy statistic is that AuntMinnie.com members truly use the news and information they find on our site. Many of our members pass along articles to friends, colleagues and staff.
| Number of articles emailed | 98,323 |
| Number of articles printed | 474,930 |
| Statistics since June 2001 | |
