AuntMinnie.com operates a comprehensive Internet site for radiologists and related professionals in the medical imaging industry. Kodak’s rationale for selling AuntMinnie is straightforward: “We are a provider of medical imaging and information systems. Owning a news and information Web site isn't part of our core strategy,” said Dan Kerpelman, president of Kodak’s Health Imaging Group. “AuntMinnie’s business complements IMV’s business nicely.” IMV is a marketing research and consulting firm specializing in medical and other advanced technology markets.

“IMV is committed to nurturing AuntMinnie.com’s capabilities as a news and education resource, and is equally committed to growing its business from a financial perspective,” Kerpelman said. “We couldn’t be more pleased.”

AuntMinnie.com became part of Kodak in 2000 through a broader acquisition that involved medical imaging products. Since then, AuntMinnie has continually expanded its editorial-education content and geographic penetration. “And we at Kodak ensured that its people had the editorial independence vital to doing so,” Kerpelman said.

Today, with more than 130,000 active members worldwide, AuntMinnie.com is the premier online information, transaction, and education site for the medical imaging field. Rich in timely, original content and services, it is dedicated to enhancing the professional lives of its members through interaction, participation, exchange, and commerce.

“IMV recognizes the value AuntMinnie.com offers medical imaging customers, who view more than 3.6 million pages on the site each month,” said Ashok Shah, president of IMV. “We at IMV are committed to providing the resources necessary to fulfill AuntMinnie.com’s vision of continuing to be the preeminent medical imaging e-health site on the Internet while, concurrently, supporting the continued independence and objectivity of the editorial content that has made this portal so popular.”

“AuntMinnie.com and IMV together offer an exciting and unparalleled source for tracking the growing markets for diagnostic imaging,” said Mitchell Goldburgh, general manager of AuntMinnie.com. “AuntMinnie.com’s members will be empowered with greater informational resources to help make their business and clinical decisions.”

About IMV

IMV, headquartered in Greenbelt, MD, is a marketing research and consulting firm founded in 1986 specializing in medical and other advanced healthcare technology markets. IMV’s proprietary databases of all U.S. imaging sites with selected modalities provide vendors and healthcare providers valuable assistance in strategic planning, market development, and sales initiatives. Current databases and information products include CT, MRI, nuclear medicine, interventional angiography, fluoroscopy, diagnostic ultrasound, cardiac catheterization, echocardiography, PET, radiation oncology, and PACS, and multiple databases in clinical laboratory diagnostics and molecular and analytical research.

About Kodak's Health Imaging Group

Kodak's Health Imaging Group is a world leader in developing, manufacturing, and marketing intelligent imaging products from digital to analog, and in providing innovative medical imaging services, including those to assist customers with interoperability and other needs. Its broad product portfolio includes computed radiography (CR) and digital radiography (DR) systems, laser imagers, picture archiving and communications systems (PACS), radiology information systems (RIS), traditional mammography systems, x-ray film systems for general radiography, and dental imaging products. Its services portfolio includes everything from basic repair and maintenance, to professional services encompassing equipment integration (from multiple vendors), storage and archiving, secure e-mail, and more.

The group, with 2003 revenues of $2.43 billion, has served the global healthcare community for more than 100 years. The Health Imaging Group and Kodak's other major businesses -- Graphic Communications Group; Commercial Imaging; Display & Components; and Digital & Film Imaging Systems -- together are leading participants in infoimaging, a $385 billion industry created by the convergence of image-and-information technology. Infoimaging unites three closely related imaging markets that enable end users to more easily take, share, print, and view images and information: devices (such as Health Imaging's CR and DR systems), infrastructure (online networks and delivery systems for images and information, including PACS and RIS), and services and media (software, film, and paper).

For more information about Kodak's Health Imaging Group, contact your nearest Kodak representative or visit Kodak's Web site at www.kodak.com/go/health.